the story of simply argan
The story of simply argan is really a story of serendipity.
It all came about from a trip to Marrakesh in 2009 that Darren Smith, the founder, made with his wife, Jane. He was asked by a friend, Ken, to get some argan oil for his partner Pam as he said it had worked wonders on her skin. Ken explained that Pam had discovered argan oil whilst on holiday in Morocco, but struggled to find any in the UK.
Darren had never heard of argan oil before but soon after arriving in Marrakesh he visited the souks and found it in abundance. Intrigued by what Ken had told him he also bought some for Jane and his friends, as holiday gifts.
When back in the UK Jane started using the argan oil Darren had bought in the souks and loved it. When she was running out, Darren set out to get some as a present for her – but Ken was right, and he could not find anywhere selling it in the UK. Moreover, he was soon being asked by his friends where they could get it from.
It was then that Darren had a lightbulb moment and realised there was a gap in the market.
Although it seems strange now given that argan oil is so ubiquitous in the beauty industry, that was far from the reality back in 2009 when it was virtually unheard of in the UK.
Already a successful entrepreneur, Darren decided to start importing argan oil and began to build a team of experts to make it happen, forming simply argan Limited. That started a few years of research and development and several trips to Morocco before simply argan found the best quality argan oil available.
Finally, in 2011 simply argan started to trade selling only the finest, pure, organic argan oil. Initial trading was slow because not many people had heard of the product. But as word spread about the amazing results from using simply argan oil, business soon picked up. That gave simply argan the impetus to start developing a range of argan oil based hair and skin products.
We now have a range of over 50 products and we have opened our first retail shop in Wilmslow, Cheshire.
Darren says that the key to the success of simply argan has been twofold “firstly, selling products that really work and do what they say they will do; and secondly, sourcing and using only the finest quality argan oil and other ingredients in the development of our range.”
The word about the amazing benefits of using argan oil is spreading around the globe. It has been featured in numerous publications including: The New York Times, Vogue, Elle and even the National Geographic. Not to mention television programs such as the Lorraine Show and Americas Next Top Model.
Here are some of the wonderful comments they have made about argan oil:
“…The hottest beauty trend in Morocco…” – Americas Next Top Model
“Restorative and age-defying effects…” – The New York Times
“Argan oil: from morocco to Hollywood’s red carpet…” - People Magazine
“…The new star for healing skin care” – Vogue Magazine